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Thursday, June 6 • 3:30pm - 4:20pm
Best Practices in Web Evaluation -M6

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Having a great website is more important now than ever. But how do you know if your website is working well and meeting goals and objectives? (You have goals and objectives, right?) In order to optimize your website, ongoing, comprehensive evaluation of both your website and your web operations are needed. This presentation will explore a wide range of evaluation methodologies including web analytics, heuristic evaluation, usability testing, focus groups, surveys, and more. Mark will examine the strengths and weaknesses of each to help you create a comprehensive web evaluation framework.

avatar for Mark Greenfield

Mark Greenfield

Director, Office of Web Services, University of Buffalo

Thursday June 6, 2013 3:30pm - 4:20pm
Room 208
  • Session Code M6

Attendees (46)