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Friday, June 7 • 1:00pm - 1:50pm
PDFs: The Evil Among Us -A9

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PDF’s are everywhere – they are simple for non-web professionals to create and send to the person who does web postings. They are good for proving a particular document was in place at a specific place and time. That concludes all the good that can be associate with pdf’s. PDF’s are not section 508 compliant in all but a few instances. They possess all the SEO effectiveness as cattle grazing in the pasture. Users can’t search within them. They don’t work in browsers. They don’t work well with small screens. But they are a part of our lives. We need to change that, and we can. With real solutions, great concentration and safe in the knowledge that right is on the side of html. We will walk through the ways to effectively push-back against those who produce pdf’s for web distribution. It is important to keep in mind that we are asking for the hardest thing in the world: change. If we demand change with “because it’s better”, we will lose. We will present alternatives to pdf’s, the why’s and wherefore’s to demonstrate the gains in SEO – meaning more love for the author/subject, why the soon-to-make-landfall mobile tsunami is going to wreak havoc on those unprepared. This presentation doesn’t have the wow factor that some topics, but this is a real problem in all our lives. The wow we’re aiming for is “wow, this site is great!”

avatar for Patrick Brown

Patrick Brown

Digital Content Manager, Purdue University

Friday June 7, 2013 1:00pm - 1:50pm
Deans 1
  • Session Code A9

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