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Thursday, June 6 • 11:30am - 12:20pm
Not Lost in Translation: Creating a Customer-effective Admissions Site in a Responsive Web Design World -S3

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Delivering a website that meets the needs of its intended audiences should be a focal point when developing a website. As part of the website redesign process at Lehigh University, the Internet Services team conducts in-person task based usability testing to assess the overall effectiveness of the site and to help identify and avoid potential design and development pitfalls. As Lehigh undertakes a redesign and redevelopment cycle that focuses on responsive design, usability testing has never been more at the forefront of our minds. According to a 2012 E-Expectations Report published by Noel-Levitz, Inc., “Among students with mobile devices, 52 percent said they had viewed college Web sites on them; 20 percent did so via a tablet device.” So, how do you effectively deliver your message across all devices, but also ensure that audiences can easily accomplish all tasks regardless of the device that they are using to view your site? Our presentation focuses on our venture into in-person task based usability testing utilizing various devices with high school students as we finalized the development of our Undergraduate Admissions website. We will outline our implementation of our tasked based usability testing including how we conducted each half hour concurrent in-person session utilizing a variety of devices including laptops, tablets and smartphones. We will also share our analysis of the testing results and how we utilized what we learned to improve the site and ensure that our new Undergraduate Admissions site was not only responsive, but also usable and effective.


Audra Berner

Director of Internet Services, Lehigh University

Jen Reynolds

Web Content Specialist, Lehigh University

Thursday June 6, 2013 11:30am - 12:20pm
Room 207
  • Session Code S3

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