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Thursday, June 6 • 2:30pm - 3:20pm
Bringing Content Strategy Down-to-Earth -C5

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So, the organization you work for is finally on-board with content strategy. They believe in telling stories instead of broadcasting marketing messages. They agree that content must be relevant and refreshed often. They even want to engage their users. Luckily, they hired a consultant to blaze a path into this brave new world. One problem: That "path," while essential, is contained in a 50 page proposal. What's a fledgling in-house content strategist to do next? The strategy is meaningless if you don't know how to execute it. This session will explore the tactical phase of content strategy. From editorial calendars and meetings to copy templates and workflow, attendees can learn how to implement strategy in manner that is practical, and most importantly, manageable.


Caroline Skinner

Promotional Writer/Content Co-Lead, Penn State University

Thursday June 6, 2013 2:30pm - 3:20pm
Room 206
  • Session Code C5

Attendees (36)