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Friday, June 7 • 3:00pm - 3:50pm
We Made This: Curating Community Content - M10

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The brand of an institution isn’t just defined by what the institution says. In fact, the community surrounding an institution generally has better stories to tell, and sometimes better methods of telling them. Because of this, brands don’t want to drive entire conversations, but merely create the stage for these conversations to take place. Through collective efforts, you, too, can authentically share your institution’s story. In this session, we’ll explore * listening on social channels, * curating authentic voices, * methods and strategies for recruiting and sharing community content, * measuring and gauging your “returns” -- on your community and on engagement, experience, and emotion -- and * showcase examples of taking curated content to the next level.

avatar for Rob Engelsman

Rob Engelsman

Community Manager, Huge
avatar for Ma'ayan Plaut

Ma'ayan Plaut

Social Media Coordinator, Oberlin College

Friday June 7, 2013 3:00pm - 3:50pm
Room 208
  • Session Code M10

Attendees (30)