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Thursday, June 6 • 10:30am - 11:20am
No One Cares About Your Content (yet). - C2

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While content as 'king' may not be the best analogy, the importance of well-written, useful text content can't be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest—great writing is vital. Content isn't just blog posts or 'About' pages, it's everything that gives information (including the way the information itself is presented)! I'm seeing a common theme amongst businesses: no one cares about their content. Why? In this session, we'll refresh how you view your own web content by seeing it through the eyes of the user, and we'll discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO. We'll also explore how many of the methods of effective conversation apply directly to content creation to expose and correct some of our bad habits (like a lack of useful empathy). Then, since better prospects will be finding and reading your content, I'll show you how to target your audience, measure the results, and constantly improve your outreach. To see an instance of this presentation and read actual attendee feedback in the form of tweets, visit http://logos-creative.com/noonecares.

avatar for Cliff Seal

Cliff Seal

UX Designer, Pardot
Cliff Seal is a UX Designer at Pardot, an ExactTarget company, with a passion for content strategy, WordPress, design, and doing business that matters. For the past five years he has worked on the web largely with small businesses and non-profits under Logos Creative. You can also... Read More →

Thursday June 6, 2013 10:30am - 11:20am
Room 206
  • Session Code C2

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