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Thursday, June 6 • 11:30am - 12:20pm
Advanced Web Content Management with Adobe Experience Manager -C3

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An efficient and cost-effective web experience management (WEM) solution is essential to deliver engaging, multichannel user experiences that drive online institutional success. A WEM solution must give marketers and IT the agility to attract new visitors, deliver targeted content, and optimize multichannel outreach (including mobile) for increased click-throughs, conversions, and constituent loyalty. To stay ahead of today's competition, you need a WEM solution that meets the dynamic and ease-of-use needs of your marketers as well as the architecture and technical requirements of IT. This session provides an overview of Adobe Experience Manager, Adobe's WEM solution. The session will include a presentation and demonstration of Experience Manager's key capabilities and features, including authoring ease of use, mobile applications, social communities, digital asset management, personalization and targeting, and integration with web analytics.


Speakers
AR

Adam Roman

Solutions Consultant, Adobe


Thursday June 6, 2013 11:30am - 12:20pm
Room 203 (Streaming Room sponsored by mStoner)
  • Session Code C3

Attendees (8)