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Thursday, June 6 • 10:30am - 11:20am
Know the (Prospective Student) User -M2

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From big brands to college admissions offices, understanding the user is something that all sites struggle with. We as designers, developers, and content curators often attempt to make a site for everyone when, in fact, if we target a specific user, the experience could be tailored just for them. Higher ed institutions have many constituents. In this presentation we will target the prospective student user, the lifeblood of any tuition-driven college or university. Ashley Hennigan will present what you need to know about the prospective student of today, the state of college admissions, national enrollment trends, and her experience as a college admissions professional. Emily Okey, a UX designer, will cover design and development trends based on her experience with big brands as well as share new ideas for prospective student UX. Proposal Track: content, responsive design/mobile, marketing

avatar for Ashley Hennigan

Ashley Hennigan

Assistant Director of Social Media Strategy, Cornell University
avatar for Emily Okey

Emily Okey

Jr UX Designer, Carrot Creative

Thursday June 6, 2013 10:30am - 11:20am
Room 208
  • Session Code M2

Attendees (35)