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Friday, June 7 • 4:00pm - 4:50pm
People are Talking: How to Get Users to Participate, Not Just ‘Spectate’ -M11

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Through colorful, been-there-done-that examples that worked successfully for Elizabethtown College, Donna Talarico will show you ways to increase audience engagement on Facebook, Twitter and Instagram. From building a student social media street team and welcoming students back to campus with a 30-day Instagram photo challenge to an interactive grassroots “Tag! You’re It!” campaign during the 2012 Homecoming and Family Weekend and many things in between, you will learn how to use your audience to get inspiration, create conversations and grow your following and engagement. She will also share tools and tidbits she uses to help streamline process with other elements, including web, print and in-person.

avatar for Donna Talarico

Donna Talarico

Integrated Marketing Manager, Elizabethtown College

Friday June 7, 2013 4:00pm - 4:50pm
Room 203 (Streaming Room sponsored by mStoner)
  • Session Code M11

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