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Friday, June 7 • 11:00am - 11:50am
How to Measure Everything: Analytics for Content Creators -C8

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Are you a content creator, not a numbers person? A writer, not a web analyst? A creative person who runs away screaming whenever someone starts talking about Google Analytics? This session is for you. Assessing your content is a basic part of any content strategy, and analytics—web, social media, and otherwise—are great tools to help content creators understand how effective their content is. We’ll look at how to use the many tools at our disposal to get specific, actionable insights on your content and how to improve it. Find out the signs that show your content is doing its job, and the signs that show that things need a little work. Even if you don’t consider yourself a numbers person, you can use analytics to help you create better web and social media content.


Speakers
avatar for Michael Powers

Michael Powers

Director of Electronic Communications, Indiana University of Pennsylvania


Friday June 7, 2013 11:00am - 11:50am
Room 203 (Streaming Room sponsored by mStoner)
  • Session Code C8

Attendees (58)