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Thursday, June 6 • 2:30pm - 3:20pm
Good Work Gone to Waste? How to Use Research Results to Improve UX -M5

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As talented web professionals, we know best practices for how content should be created and how digital products should be designed and delivered. But we often have to convince our colleagues in other departments or disciplines of this. As change agents, it's our job to innovate and lead, despite the financial or cultural obstacles we face in our institutions. Follow the yearlong efforts of the marketing staff at American University's Kogod School of Business, as they worked to improve the usability of their digital communications for prospective and current students. They held focus groups, usability studies, and surveys; presented ideas to administrators, staff and faculty; and slowly implemented changes to the business school's website, email newsletters, and admissions processes. Learn what worked and what didn't; how to convince colleagues to get on board; and what good work ultimately went to waste. Analytics and outcomes will be shared, along with persuasive tactics. Strategies were (in part) inspired by Web Conference 2012 sessions.

avatar for Jackie Sauter Zajac

Jackie Sauter Zajac

Assistant Director, Digital Communications, American University's Kogod School of Business

Thursday June 6, 2013 2:30pm - 3:20pm
Room 208
  • Session Code M5

Attendees (26)