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Thursday, June 6 • 1:30pm - 2:20pm
We Are What They See: Interpersonal User Experience -M4

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UX today has mastered the art of sprawl. Interactions with our institutions, our brands, and our marketing and communication take place on myriad devices, anywhere in the world, and at any time. The sum of these interactions forms an interpersonal identity, telling the larger story of what we stand for and why we matter. In a culture where there is no longer a battle – and increasingly less distinction – between the web and the real-world, this presentation explores how the experiential expectations of our constituents has turned fluid and why an integrated approach to your college or university's marketing and communication can impact and enhance overall user experience.

avatar for Joel Goodman

Joel Goodman

Principal, Bravery Transmedia
avatar for Mallory Wood

Mallory Wood

Director of Marketing, mStoner Inc.

Thursday June 6, 2013 1:30pm - 2:20pm
Room 208
  • Session Code M4

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