Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Wednesday, June 5
 

7:30pm

Pre-Conference Mixer

Join us on Wednesday evening as we host a pre-conference mixer from 7:30 – 9:00 p.m. in the Senate Suites at the Penn Stater Conference Center Hotel. Mingle with the planning committee, speakers, and other conference attendees as we play old school video games or enjoy the warm summer breezes on the huge outdoor deck (weather permitting). You can sample the Penn Stater's excellent snack offerings as you sip a cool drink from the cash bar.


Wednesday June 5, 2013 7:30pm - 9:30pm
Senate Suites
 
Thursday, June 6
 

7:00am

Breakfast
Thursday June 6, 2013 7:00am - 8:00am
Presidents Hall Penn Stater Conference Center Hotel

8:00am

Keynote: Cindy Li
Speakers

Thursday June 6, 2013 8:00am - 9:00am
Presidents Hall Penn Stater Conference Center Hotel
  • Session Code K1

9:30am

Accessibility Testing with Firefox Plugins and Other Tools -A1

This session will demonstrate a selection of accessibility checking tools that will allow you test for a number of accessibility blockers in a streamlined fashion.


Speakers
EP

Elizabeth Pyatt

Instructional Designer, ITS


Thursday June 6, 2013 9:30am - 10:20am
Deans 1
  • Session Code A1

9:30am

Adventures in Livestreaming -C1

Providing members of your community with live, online coverage of important events can feel like a daunting undertaking. It's true -- there *are* a lot of moving parts to consider. But even an A/V novice can get up and running with a live event coverage service fairly quickly. This presentation is essentially a step-by-step guide for going to web streaming zero to live coverage hero. We'll cover the equipment needed, services available, and buy-in necessary for a successful adventure in livestreaming on your campus, and will discuss the benefits and pay-off of doing so. Learn from my mistakes: I screw up, so you don't have to.


Speakers
avatar for Lori Packer

Lori Packer

Web Editor, University of Rochester


Thursday June 6, 2013 9:30am - 10:20am
Room 206
  • Session Code C1

9:30am

Sharing the Sandbox: Marketing, IT, and the College Website -M1

Even when the institutional website "belonged" to one person who was responsible for everything, the college website has always involved many parties from across campus. Then and now, few relationships have been more critical than the relationship between marketing and IT departments. This presentation will examine the keys to successful project management from both IT and marketing perspectives to help you leverage these tactics in your own organization.


Speakers
avatar for Ron Bronson

Ron Bronson

Webmaster, Eastern Wyoming College
avatar for Alaina Wiens

Alaina Wiens

Social Media Specialist, University of Michigan-Flint
After more than a decade of work in event planning, donor relations, writing, and marketing inside and out of higher education, Alaina has immersed herself into the realm of digital and social media. She is currently at the University of Michigan-Flint, where she has worked to develop and implement a social media strategy across multiple channels. She is dedicated to all things social media, as well as content strategy, web project... Read More →


Thursday June 6, 2013 9:30am - 10:20am
Room 203 (Streaming Room sponsored by mStoner)
  • Session Code M1

9:30am

Node.js - Using JavaScript on the Server Side - G1

Node.js is a platform that allows you to use JavaScript on the server side to build websites. Over and over JavaScript has proven to be a powerful language on the client site. In recent years we have also seen the rise of JavaScript on the server side through Node.js. Are you crazy? Why would you use JavaScript on the server side? Well, because it’s lightweight, cross platform, powerful, performs well, and most likely developers on your team are familiar with it so some extend. Come and see how you can use Node.js to build web sites using JavaScript on the server side. This introductory session covers how to create a basic website with Node.js, the programming model when using Node.js, MVC frameworks for Node.js like Express.js, database access with Node.js, and other features of the platform.


Speakers
avatar for Hector Correa

Hector Correa

Software Developer, AccuWeather
Hector is a software developer for AccuWeather in State College, PA. Writing code is his passion and his hobby.


Thursday June 6, 2013 9:30am - 10:20am
Room 106
  • Session Code G1

9:30am

Adaptive Images for Responsive Web Design -S1

The open web doesn't stop at our desktop. Smart phones and tablets not only contain more computing power and better browsers than the computers that started the Internet economy, they have better displays. In this session presented by Christopher Schmitt, we will work through tips and tricks to develop future friendly images in our sites and apps.


Speakers
avatar for Christopher Schmitt

Christopher Schmitt

President, Heatvision.com, Inc.


Thursday June 6, 2013 9:30am - 10:20am
Room 207
  • Session Code S1

9:30am

Leveraging Mobile to Increase Student Engagement -T1

Make your course content more accessible and increase student engagement by leveraging mobile devices and social media tools to communicate lessons, readings, assignments and feedback to students in and out of the traditional classroom. In this workshop we will go over how to make your course content mobile friendly and accessible to students outside of the classroom. Leverage social media and social media tools to keep students informed, engaged and interacting with content, peers and you (the instructor). Learn to implement mobile web technologies, web applications and modify existing web services to make your classroom a future friendly learning environment leveraging aspects of the mobile platform, mobile web and student communication habits. Experience Level: Beginner - Assumes no prior knowledge of topic. Prerequisite Knowledge: Must have some experience with either designing or creating websites or website content development and use of social media and social media tools. Skills/Knowledge Gained: Attendees will learn what to consider when implementing course content, social media and how to engage learners with the mobile web.


Speakers
avatar for Andrew Smyk

Andrew Smyk

Program Coordinator, Sheridan College


Thursday June 6, 2013 9:30am - 10:20am
Deans 2
  • Session Code T1

10:30am

Mobile Accessibility -A2

Do you know what it takes to make your mobile site or application accessible? Glenda will share her experience in designing for mobile with a focus on accessibility.


Speakers
avatar for Glenda Sims

Glenda Sims

Senior Accessibility Consultant, Deque
Glenda Sims is senior accessibility consultant at Deque sharing her expertise and passion for the open web with government, education and companies that range from small business to Fortune 500. Glenda is an advisor and co-founder of AIR-University (Accessibility Internet Rally) and AccessU. She serves as an accessibility consultant, judge and trainer for Knowbility, whose mission is to support the independence of children and adults... Read More →


Thursday June 6, 2013 10:30am - 11:20am
Deans 1
  • Session Code A2

10:30am

No One Cares About Your Content (yet). - C2

While content as 'king' may not be the best analogy, the importance of well-written, useful text content can't be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest—great writing is vital. Content isn't just blog posts or 'About' pages, it's everything that gives information (including the way the information itself is presented)! I'm seeing a common theme amongst businesses: no one cares about their content. Why? In this session, we'll refresh how you view your own web content by seeing it through the eyes of the user, and we'll discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO. We'll also explore how many of the methods of effective conversation apply directly to content creation to expose and correct some of our bad habits (like a lack of useful empathy). Then, since better prospects will be finding and reading your content, I'll show you how to target your audience, measure the results, and constantly improve your outreach. To see an instance of this presentation and read actual attendee feedback in the form of tweets, visit http://logos-creative.com/noonecares.


Speakers
avatar for Cliff Seal

Cliff Seal

UX Designer, Pardot
Cliff Seal is a UX Designer at Pardot, an ExactTarget company, with a passion for content strategy, WordPress, design, and doing business that matters. For the past five years he has worked on the web largely with small businesses and non-profits under Logos Creative. You can also find him working on fun projects like MusicGrid.me. He lives in Atlanta with his wife, April, where they do young urbanite-y things.


Thursday June 6, 2013 10:30am - 11:20am
Room 206
  • Session Code C2

10:30am

Know the (Prospective Student) User -M2

From big brands to college admissions offices, understanding the user is something that all sites struggle with. We as designers, developers, and content curators often attempt to make a site for everyone when, in fact, if we target a specific user, the experience could be tailored just for them. Higher ed institutions have many constituents. In this presentation we will target the prospective student user, the lifeblood of any tuition-driven college or university. Ashley Hennigan will present what you need to know about the prospective student of today, the state of college admissions, national enrollment trends, and her experience as a college admissions professional. Emily Okey, a UX designer, will cover design and development trends based on her experience with big brands as well as share new ideas for prospective student UX. Proposal Track: content, responsive design/mobile, marketing


Speakers
avatar for Ashley Hennigan

Ashley Hennigan

Assistant Director of Social Media Strategy, Cornell University
avatar for Emily Okey

Emily Okey

Jr UX Designer, Carrot Creative


Thursday June 6, 2013 10:30am - 11:20am
Room 208
  • Session Code M2

10:30am

Optimizing Web Performance for the Coming Device-pocalypse -G2

Today, a web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While we have started to embrace techniques that help ensure that our web sites look good across that spectrum of devices we've forgotten that we need to make sure that our web sites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet. We need to understand how our development choices affect how well our sites behave so we can make sure that our content is usable to anyone, anywhere and on any device. Dave will provide technical tips and examples for improving the web performance of your web sites and applications. The talk will cover server-side as well as front-end web performance optimization techniques. This presentation builds upon Dave's "Optimization for Mobile" chapter in Smashing Magazine's "The Mobile Book."


Speakers
avatar for Dave Olsen

Dave Olsen

Professional Technologist, West Virginia University


Thursday June 6, 2013 10:30am - 11:20am
Room 203 (Streaming Room sponsored by mStoner)
  • Session Code G2

10:30am

The Responsive Design Process -S2

In the world of RWD, there’s no shortage of debate about the process of creating a responsive website. What steps should be taken to efficiently organize content, design and implement? What are the specific process deliverables? In this session, Jeremy shares about the process he and his team at Sparkbox use and have refined over the past few years. In doing so, he’ll also describe the specific RWD client deliverables they use along the way.


Speakers
avatar for Jeremy Loyd

Jeremy Loyd

Creative Director, Sparkbox
As Creative Director at Sparkbox, Jeremy designs compelling layouts for the responsive web. While constantly refining the process of responsive web design, he and the Sparkbox team believe in creating content-driven websites that are both useable and beautiful on any device. Jeremy’s design work has won several awards and appeared in numerous design blogs and publications including HOW and Print. In addition to writing for the... Read More →


Thursday June 6, 2013 10:30am - 11:20am
Room 207
  • Session Code S2

10:30am

Illustrating Ideas -T2

Time invested in visual and illustrative representations of your website set the stage for more focused goal setting and a greater buy in from all stakeholders. This workshop demonstrates tools and techniques for translating a website’s functional requirements into sketches, mockups and prototypes. Prototyping early in the design process helps teams refine their ideas, communicate unarticulated assumptions and conduct early-stage usability testing before writing a single line of code. Participants will practice these techniques using pen and paper as well as a host of freely available online sketching, wireframing, and prototyping tools. The workshop will also demonstrate methods of user testing in each stage of the prototyping process.


Speakers
avatar for Rebecca Pugliese

Rebecca Pugliese

Information Architect, Penn State University
Rebecca is an Information Architect at Penn State University. She has six years of experience as an Information Architect. Her experience spans from working at a financial institution to now working in higher education. Most recently she has been working on website redesign projects that incorporate responsive design, including the new Penn State University Website. Rebecca holds a B.S. degree in Information Technology with a concentration... Read More →
avatar for Jim Vomero

Jim Vomero

Project Manager, Penn State Outreach, Web Strategy and User Experience


Thursday June 6, 2013 10:30am - 12:20pm
Deans 2
  • Session Code T2

11:30am

Addressing Accessibility Requirements with Practical Solutions: A Demo -A3

Accessibility of online content is an increasingly important topic. This includes more than just websites, it includes any document that you put on the web for people to access. The variety of technologies that we use to create these files and the number of accessibility considerations as they apply to each tool can be confusing and overwhelming, making it hard to know where to start. This session will highlight the top 8 considerations (aka “blockers”) for accessibility as they apply to all web content and discuss these considerations as they relate to the most frequently used technology tools. Presenters will demonstrate how to apply accessibility principles and best practices to Word files, PowerPoint presentations, and PDF files providing practical knowledge and skills that can be applied right away.


Speakers
AK

Alan Klein

IT Training Specialist, The Pennsylvania State University
LU

Lisa Urban

IT Training Specialist, The Pennsylvania State University


Thursday June 6, 2013 11:30am - 12:20pm
Deans 1
  • Session Code A3

11:30am

Advanced Web Content Management with Adobe Experience Manager -C3

An efficient and cost-effective web experience management (WEM) solution is essential to deliver engaging, multichannel user experiences that drive online institutional success. A WEM solution must give marketers and IT the agility to attract new visitors, deliver targeted content, and optimize multichannel outreach (including mobile) for increased click-throughs, conversions, and constituent loyalty. To stay ahead of today's competition, you need a WEM solution that meets the dynamic and ease-of-use needs of your marketers as well as the architecture and technical requirements of IT. This session provides an overview of Adobe Experience Manager, Adobe's WEM solution. The session will include a presentation and demonstration of Experience Manager's key capabilities and features, including authoring ease of use, mobile applications, social communities, digital asset management, personalization and targeting, and integration with web analytics.


Speakers
AR

Adam Roman

Solutions Consultant, Adobe


Thursday June 6, 2013 11:30am - 12:20pm
Room 203 (Streaming Room sponsored by mStoner)
  • Session Code C3

11:30am

How to be Awesome with Emerging Technologies -M3

In higher ed, we're no strangers to doing more with less. We have less manpower, but higher expectations. We have fewer resources, but more responsibilities. We need new ways to curate content, to shine while presenting information and to make things interesting for our users. But it doesn't have to be mission impossible. You, too, can be a renegade element. Let's talk technology and how you can use it to win friends and influence people. Need ways to curate information in an interesting format? We've got apps for that. Want a way to collaborate with coworkers that doesn't share internal information to outsiders? We've got ways to do that, too. How about growing your community? We're way ahead of you. In this session, we will explore emerging technologies to embed in your sites, add to the conversation, and add to your repertoire of looking good and being awesome. And really, who can't use an inside track to awesome?


Speakers
avatar for Robin Smail

Robin Smail

UX Designer, TLT Studio, Penn State
An authentic voice who is never afraid to dissent. Powerful observer. Loves to try things a different way. Enthusiastic in that infectious way that you can't escape. UX designer. Technology advocate. People person. | | Specialties: User experience, UX design, usability, emerging technologies, community engagement, branding, social networking, passion.


Thursday June 6, 2013 11:30am - 12:20pm
Room 208
  • Session Code M3

11:30am

PHP for Web Designers -G3

PHP is one of the most popular programming languages used for web development, and one of the easiest to learn. In this session we'll take a look at how you can incorporate PHP into your web development in order to provide dynamic content and interact with your users.


Speakers
avatar for Michael Stowe

Michael Stowe

Developer Advocate, Constant Contact


Thursday June 6, 2013 11:30am - 12:20pm
Room 106
  • Session Code G3

11:30am

Not Lost in Translation: Creating a Customer-effective Admissions Site in a Responsive Web Design World -S3

Delivering a website that meets the needs of its intended audiences should be a focal point when developing a website. As part of the website redesign process at Lehigh University, the Internet Services team conducts in-person task based usability testing to assess the overall effectiveness of the site and to help identify and avoid potential design and development pitfalls. As Lehigh undertakes a redesign and redevelopment cycle that focuses on responsive design, usability testing has never been more at the forefront of our minds. According to a 2012 E-Expectations Report published by Noel-Levitz, Inc., “Among students with mobile devices, 52 percent said they had viewed college Web sites on them; 20 percent did so via a tablet device.” So, how do you effectively deliver your message across all devices, but also ensure that audiences can easily accomplish all tasks regardless of the device that they are using to view your site? Our presentation focuses on our venture into in-person task based usability testing utilizing various devices with high school students as we finalized the development of our Undergraduate Admissions website. We will outline our implementation of our tasked based usability testing including how we conducted each half hour concurrent in-person session utilizing a variety of devices including laptops, tablets and smartphones. We will also share our analysis of the testing results and how we utilized what we learned to improve the site and ensure that our new Undergraduate Admissions site was not only responsive, but also usable and effective.


Speakers
AB

Audra Berner

Director of Internet Services, Lehigh University
JR

Jen Reynolds

Web Content Specialist, Lehigh University


Thursday June 6, 2013 11:30am - 12:20pm
Room 207
  • Session Code S3

12:30pm

Lunch
Thursday June 6, 2013 12:30pm - 1:30pm
Presidents Hall Penn Stater Conference Center Hotel

1:30pm

Text First! Applying Progressive Enhancement to Multimedia Content -A4

How to you adapt audio, video, and interactive content to meet the needs, preferences, and devices for all visitors? How do you select the right media type to meet your objectives? How do you develop media-rich content with limited resources? In this session, we will discuss how we use "text-first" approach to developing multimedia, how we prioritize media development, and how we iterate through or media projects so that we provide multiple solutions and constantly improve our work.


Speakers
avatar for Nikki Massaro Kauffman

Nikki Massaro Kauffman

Multimedia Specialist / Interface Designer, Penn State World Campus Learning Design
avatar for Julie Laubach

Julie Laubach

Instructional Designer, Penn State World Campus Learning Design


Thursday June 6, 2013 1:30pm - 2:20pm
Deans 1
  • Session Code A4

1:30pm

User Research Power Tool: Pareto Principle Based Usability Research -C4

The Pareto Principle, better known as the 80/20 rule, states that in many of life's situations 80% of results are triggered by 20% of causes. This principle can be applied to many areas of life, but this session
will focus on applying it to user research. 

My company recently conducted a Pareto Principle based user research study and our results were astounding. We discovered that literally 80% of our client frustration was stemming from 20% of our core product areas, and they weren't the areas we expected!

During this presentation I will explain the Pareto Principle user research process, outline the planning method I used to tailor this research method to a specific industry problem, give some data collection tips, cover how to analyze the data you obtain, and finally I'll go over the results my company garnered and the numerous benefits that your organization can reap from implementing this research method. 

The method is quick but powerful, and has given our organization greater levels of stakeholder buy in, a more usable focused set of future enhancement ideas and ultimately happier users. I hope it will do the
same for your organization! 


Speakers
avatar for Jennifer Aldrich

Jennifer Aldrich

UX Editor & Content Strategist, Schoolwires Inc.


Thursday June 6, 2013 1:30pm - 2:20pm
Room 206
  • Session Code C4

1:30pm

We Are What They See: Interpersonal User Experience -M4

UX today has mastered the art of sprawl. Interactions with our institutions, our brands, and our marketing and communication take place on myriad devices, anywhere in the world, and at any time. The sum of these interactions forms an interpersonal identity, telling the larger story of what we stand for and why we matter. In a culture where there is no longer a battle – and increasingly less distinction – between the web and the real-world, this presentation explores how the experiential expectations of our constituents has turned fluid and why an integrated approach to your college or university's marketing and communication can impact and enhance overall user experience.


Speakers
avatar for Joel Goodman

Joel Goodman

Principal, Bravery Transmedia
avatar for Mallory Wood

Mallory Wood

Director of Marketing, mStoner Inc.


Thursday June 6, 2013 1:30pm - 2:20pm
Room 208
  • Session Code M4

1:30pm

Map-based Data Visualization With Open Source Tools -G4

The explosion of mobile device usage and the introduction of HTML5 Geocoding APIs in desktop and mobile browsers have led to a proliferation of applications that are increasingly tied to the location of the user. How can we understand what is actually happening in location-based computing applications? While data visualization skills are a key competency for modern software developers, geographic visualizations have long been the domain of experts using expensive, proprietary software. Recent advances in open source Geographic Information Systems have opened the doors to the new world of map-based information display to all developers willing to step inside. This session will cover the most common and powerful data geo-visualization techniques, providing real world code examples in JavaScript and Python using freely available open source software packages and libraries.


Speakers
BP

Brian Panulla

Business Intelligence Developer, Acureo, Inc.


Thursday June 6, 2013 1:30pm - 2:20pm
Room 106

1:30pm

Making Publications Work Across Innumerable Platforms & Keeping Your Sanity -S4

Imagine making a one-time commitment and having your publication work across innumerable platforms. The content is entered once in a single CMS and it works perfectly on the web, on a tablet or phone, indeed on any device you can imagine. Impossible? Not if you use Responsive Design. When talking about Responsive Design, it’s easy to feel that it could be applied to alumni magazines and other publications. But the enthusiasm frequently fades when existing teams encounter new and thorny challenges. How do you get approvals if Responsive methodologies demand a more iterative approach? How do roles and responsibilities need to shift to accommodate the new order of things? How do you reliably predict the cost? A case study will be used to show how to move beyond flip-books and apps to create a publication that displays and behaves elegantly across innumerable platforms, and what lessons we’ve learned about making the transition.


Speakers
avatar for Geoff Barnes

Geoff Barnes

UX Designer, Elliance
Geoff is a seasoned User Experience designer; a lively public speaker; a debatably annoying, novice banjo-player; and a reformed (read: ex-) professor of painting, drawing, and design. Prior to joining Elliance in 2007, he helped create and launch one of the nation's first Web Design degree-granting programs at Robert Morris University, and cofounded San Francisco web services firm Trendmedia. Geoff has spoken at EduWeb, Web Design Day, and SXSW... Read More →


Thursday June 6, 2013 1:30pm - 2:20pm
Room 207
  • Session Code S4

1:30pm

Play The Election -T3

Play the Election was a web based platform developed by ImpactGames in partnership with Rand McNally intended to educate secondary school students about the history and workings of the US Presidential election process. Based on the award winning Play the New platform, Play the Election was comprised of a total of eleven casual form games released in time with major events within the 2012 election campaigns that gave students a deeper understanding of the issues and allowing the to predict the outcome and give their opinions as to what would occur. Developed and deployed in a four and a half month period, Play the Election functioned on a variety of platforms including tablets. This presentation will provide a post mortem of the development process including the challenges of deploying a large scale application to a large audience in a short time.


Speakers
avatar for Kris Rockwell

Kris Rockwell

CEO, Impact Games
After gaining his MA from Duquesne University in 1998, Kris went to work for US Airways as the Manager of the Media Production and Support Group. At US Airways Kris oversaw the development of the computer based training system for the Boeing 737-300/400 series aircraft and developed and implemented the data collection tool for the airlines Advanced Qualification Program. In 2003 Kris founded Hybrid Learning Systems as a company dedicated to... Read More →


Thursday June 6, 2013 1:30pm - 2:20pm
Room 203 (Streaming Room sponsored by mStoner)
  • Session Code T3

2:30pm

Accessible Presentations with jQuery Mobile -A5

While it is possible to create accessible presentations, it's not always easy. Microsoft PowerPoint, Apple Keynote, and other presentation software have continually added more sophisticated features for presenters over the years, but have ultimately fallen short when it comes to providing content that is easy to consume, access, and share. Furthermore, in today's world of smartphones, tablets, and live-tweeting, the need for more interactive and accessible presentations is greater than ever. Learn how to create accessible online presentations using a responsive WordPress and jQuery Mobile powered platform built specifically for delivering accessible online presentations in this informative session. As with so many other areas of accessibility, we discovered benefits for everyone, not just those with disabilities. For example, making the content so easily shared and immediately viewable enhances the presentation for all, creating a system where it's much easier to share content directly from the source. This not only benefits the audience, but also the presenter, who would like for the presentation to receive as much participation and feedback as possible, and would also like the content to reach out to the audience members' networks and perhaps even beyond.


Speakers
avatar for Michael Guill

Michael Guill

Creative Director, 107 Designs


Thursday June 6, 2013 2:30pm - 3:20pm
Deans 1
  • Session Code A5

2:30pm

Bringing Content Strategy Down-to-Earth -C5

So, the organization you work for is finally on-board with content strategy. They believe in telling stories instead of broadcasting marketing messages. They agree that content must be relevant and refreshed often. They even want to engage their users. Luckily, they hired a consultant to blaze a path into this brave new world. One problem: That "path," while essential, is contained in a 50 page proposal. What's a fledgling in-house content strategist to do next? The strategy is meaningless if you don't know how to execute it. This session will explore the tactical phase of content strategy. From editorial calendars and meetings to copy templates and workflow, attendees can learn how to implement strategy in manner that is practical, and most importantly, manageable.


Speakers
CS

Caroline Skinner

Promotional Writer/Content Co-Lead, Penn State University


Thursday June 6, 2013 2:30pm - 3:20pm
Room 206
  • Session Code C5

2:30pm

Good Work Gone to Waste? How to Use Research Results to Improve UX -M5

As talented web professionals, we know best practices for how content should be created and how digital products should be designed and delivered. But we often have to convince our colleagues in other departments or disciplines of this. As change agents, it's our job to innovate and lead, despite the financial or cultural obstacles we face in our institutions. Follow the yearlong efforts of the marketing staff at American University's Kogod School of Business, as they worked to improve the usability of their digital communications for prospective and current students. They held focus groups, usability studies, and surveys; presented ideas to administrators, staff and faculty; and slowly implemented changes to the business school's website, email newsletters, and admissions processes. Learn what worked and what didn't; how to convince colleagues to get on board; and what good work ultimately went to waste. Analytics and outcomes will be shared, along with persuasive tactics. Strategies were (in part) inspired by Web Conference 2012 sessions.


Speakers
avatar for Jackie Sauter Zajac

Jackie Sauter Zajac

Assistant Director, Digital Communications, American University's Kogod School of Business


Thursday June 6, 2013 2:30pm - 3:20pm
Room 208
  • Session Code M5

2:30pm

Performing Better And Provisioning Less With Caching -G5

Some say content is king and others argue that better features bring in the users. One thing that is seldom mentioned but could top both is how long it takes your site to load. If a page takes more than a couple seconds, the user becomes frustrated and moves on. Learn how techniques used by Facebook, YouTube, and Wikipedia keep their sites running fast and their costs down as their content and user base continues to expand. Whether your site is being marketed worldwide or has just outgrown your current Web server, there are simple approaches that can be implemented to solve potentially disastrous performance problems. This presentation will describe what caching is and how it can improve your site’s performance and allow for substantial and sustained growth. Since no one solution works for everyone, different methods will be discussed including file, memory, and database caching. Each method will be explored to provide a better understanding of the problems each are meant to solve. Several practical examples will also be reviewed to demonstrate effectiveness and ease of implementation in real-world scenarios.


Speakers
avatar for Jason Fish

Jason Fish

Manager, Application Programming, Purdue University
Jason Fish is the Manager of Application Programming for the Informatics group at Purdue University where he is responsible for providing development in the areas of research, teaching and learning. His experience includes application development, project management, and driving new and creative Web and Mobile strategies. The work of his group has been featured by the New York Times, CNET, and The Chronicle of Higher Education.


Thursday June 6, 2013 2:30pm - 3:20pm
Room 203 (Streaming Room sponsored by mStoner)
  • Session Code G5

2:30pm

The Minimum Viable Web -S5

No matter what your role is on a web team, you can apply product management principles and techniques to your sites and applications in ways that help you get the best possible results. Deliver the most elegant and simple product that your customers and clients need, validate it through ongoing research, and continuously improve it in incremental ways. A popular session at South by Southwest Interactive 2012, the Minimum Viable Web demonstrates how product management leads to more design success on all types of web-enabled devices. Kris will connect a variety of concepts, including: - developmental psychology - content strategy - business analysis - accessibility - responsive design - lean UX - agile development - usability evaluation into a practical and coherent process for delivering progressively-enhanced web solutions that meet your users’ and organizations’ needs.


Speakers
avatar for Kristofer Layon

Kristofer Layon

Mobile Product Manager, Capella Education Company


Thursday June 6, 2013 2:30pm - 3:20pm
Room 207
  • Session Code S5

2:30pm

Defrag Your Brain With a Concept Diagram -T4

Concept diagrams are one of the best bang-for-buck deliverables available to today's UX designer. This workshop provides a fast-paced primer (or refresher) on building concept diagrams and using them to understand relationships between ideas in new ways. Learn the simple rules for creating concept diagrams, when you will and won't want to create one, and what to do with the diagram once you have it. Understand how concept diagrams differ from similar techniques such as affinity diagramming and mindmapping, and when best to apply it in your process. A concept diagram uses nouns connected by verbs to describe a system, idea, or application. They can be sophisticated deliverables or quick-and-dirty sketches. The technique is not unlike diagramming sentences in elementary school — though it tends to be quite a bit more fun.


Speakers
avatar for Scott Kubie

Scott Kubie

Content Strategist / User Interface Writer, Wolfram Research


Thursday June 6, 2013 2:30pm - 3:20pm
Deans 2
  • Session Code T4

3:30pm

Acrobat XI for Accessibility -A6

You know your PDF files need to be accessible to make sure all your readers can view your content and comply with various requirements. But what if you want to make an existing file accessible and don't have the original document? In Acrobat XI, many new tools have been added to assist accessibility authors. New to this version is support for the new PDF/UA specification. In addition, Acrobat XI provides customizable actions, and workflows that make it even easier to create and repair accessible PDFs as no other application can! In this workshop you will learn how to properly create, analyze, and repair PDF documents from a variety of sources.


Speakers
avatar for Matt May

Matt May

Accessibility Evangelist, Adobe
Matt May is Adobe’s Accessibility Evangelist. His work includes providing guidance on accessibility-related subjects to Adobe’s product teams, as well as advocating principles of accessibility and universal design to the public at large. He lives in Seattle. Yes, it rains as much as you think it does. Matt began his work in accessibility as a developer at an online grocery site, HomeGrocer.com, in 1998. In 2002, he became a Web... Read More →


Thursday June 6, 2013 3:30pm - 4:20pm
Deans 1
  • Session Code A6

3:30pm

This is How We Do It: WordPress for Departmental Websites -C6

So, you’re thinking about using WordPress for your departmental website(s)? Teaching & Learning with Technology recently relaunched its website and several of its sub-sites with WordPress. We’ll talk about the objectives we set out to accomplish and challenges we faced, as well as common goals relevant to all Penn State websites, including accessibility and branding. We’ll highlight tools, themes, and plugins that we used to build and theme (migration from other cms’s, implementation), publish (workflow, marketing, social media), and improve user experience (mobile-friendly, findability). We’ll discuss how we use WordPress’s theme management to unify look-and-feel as well as allow flexibility for site owners to customize their own sites. You’ll also learn about how you can use sites.psu.edu to create a website without having to worry about technical details of installing and maintaining WordPress yourself.


Speakers
DB

Derick Burns

Marketing Communications Manager, Teaching and Learning with Technology
avatar for Audrey Romano

Audrey Romano

Multimedia Specialist, Teaching and Learning with Technology


Thursday June 6, 2013 3:30pm - 4:20pm
Room 206
  • Session Code C6

3:30pm

Best Practices in Web Evaluation -M6

Having a great website is more important now than ever. But how do you know if your website is working well and meeting goals and objectives? (You have goals and objectives, right?) In order to optimize your website, ongoing, comprehensive evaluation of both your website and your web operations are needed. This presentation will explore a wide range of evaluation methodologies including web analytics, heuristic evaluation, usability testing, focus groups, surveys, and more. Mark will examine the strengths and weaknesses of each to help you create a comprehensive web evaluation framework.


Speakers
avatar for Mark Greenfield

Mark Greenfield

Director, Office of Web Services, University of Buffalo


Thursday June 6, 2013 3:30pm - 4:20pm
Room 208
  • Session Code M6

3:30pm

Client Side Web Programming -G6

Many of the features we identify as "modern" on today's websites are based on client side technologies. These can sometimes be difficult to test/debug. A proxy tool like Fiddler2 makes development much easier and is an essential tool for support groups. This presentation will cover how Fiddler2 can be used to test AJAX calls and payloads, investigate security issues, evaluate performance and perform simple load tests. If time allows similar functionality will be shown in Firebug and the Chrome Developer Toolbar.


Speakers
AF

Andy Fisher

Team Lead, .NET Development Group, AIS/ITS/PSU


Thursday June 6, 2013 3:30pm - 4:20pm
Room 106
  • Session Code G6

3:30pm

Screen and Context: Usability in the Postdesktop World -S6

The era of desktop-first methodologies has ended. According to Google, 90% of consumers now use multiple screens to accomplish tasks on the web. People aren't just visiting your site on phones and desktop computers, they are also using game consoles, laptops, tablets, and other devices. As we enter into the renaissance of the postdesktop web, we must be prepared to boldly alter how we prototype, design, and gather feedback from audiences. Two of the most important factors for current web usability are considering the screen (designing and testing for multiple displays) and context (delivering content and utility based on location, identity, activity, and time). This session will examine how critical human factors influence higher education in the following areas: • responsive design • prototyping • learning tools • usability testing


Speakers
avatar for Doug Gapinski

Doug Gapinski

Strategist, mStoner


Thursday June 6, 2013 3:30pm - 4:20pm
Room 203 (Streaming Room sponsored by mStoner)
  • Session Code S6

3:30pm

Keeping The App Out Of The Classroom With HTML5 -T5

Schools at all levels of education are introducing technology into the classroom at a rapid pace. News stories about iPads being issued to every student are commonplace, and Apple specifically mentioned the education market with the introduction of the iPad Mini. In my presentation I will argue against the creation of platform specific "Apps” for the classroom, citing reasons both technical and logistical. I will demonstrate how you can replicate most of the functionality available in a native iOS or Android application with HTML5. To inform the development of a collaboration platform aimed at high school physics activities, researchers at Tufts University performed a thorough evaluation of the technology resources available inside the classrooms we encountered. The diversity of devices and operating systems was striking, and over 50% of schools encouraged students to bring their own devices. Barriers to implementation of technology-enhanced collaboration were evaluated, and requiring teachers to install and update an application was a problem of both time and expertise. On the development side, going through the certification process for an “App Store” is time consuming. HTML5 works on any device and operating system, doesn’t require any installation, and is quickly updated in a single location on the server. Participants will be given the opportunity to interact with our collaboration platform, InterLACE (http://bit.ly/ILHistory). I will present specific 3rd party tools that enable a wide range of interaction on all devices, tips and tricks for multi-platform development, and education specific design principles.


Speakers
avatar for Eric Coopey

Eric Coopey

PhD Student, Tufts University


Thursday June 6, 2013 3:30pm - 4:20pm
Deans 2
  • Session Code T5

6:00pm

Thursday Night Reception & Entertainment

Back by popular demand, Velveeta will play "cheesy 80s music" on the lawn at the Hintz Family Alumni Center from 6:00 to 9:00 p.m. as we dance the evening away. Make new friends, sample delicious hors d'oeuvres, play games and have a drink or two with your fellow attendees. Transportation will be provided between the Penn Stater Conference Center Hotel and the Hintz Family Alumni Center.


Thursday June 6, 2013 6:00pm - 9:00pm
Hintz Family Alumni Center University Park, PA
 
Friday, June 7
 

7:00am

Breakfast
Friday June 7, 2013 7:00am - 8:00am
Presidents Hall Penn Stater Conference Center Hotel

8:00am

Keynote: Karen McGrane
Speakers

Friday June 7, 2013 8:00am - 9:00am
Presidents Hall Penn Stater Conference Center Hotel
  • Session Code K2

9:00am

Book Signing
Friday June 7, 2013 9:00am - 9:50am
Main Hallway

9:00am

Posters
Kris Rockwell
Using Sensors and the xAPI to Track Learning Data

Erin Long, April Millet
Teaching Faculty to Fish

Alice Shapiro
Glossary Canvas - a simple Canvas game

David Brennan
eResources to support clinical adjunct faculty - issues and opportunities

Vicki Brightbill, Janis Mathewson
Accessibility Remediation at the University Libraries

Amanda Clossen
Creating Accessible Tutorial Videos

Rebecca Pugliese
Creating a responsive web experience for the new Penn State website.

Chris Lucas
An Overview of lynda.com at Penn State

Laura Caruso
The Business of Art and Going Mobile

Gregory T. Banse
Going Mobile @ Norwich.edu

Ed Smiley, Jenn Stewart
Data Categorization Project

Friday June 7, 2013 9:00am - 9:50am
Main Hallway

10:00am

All About Aria -A7

This session will be all about ARIA and what every developer needs to know in using ARIA for accessibility.


Speakers
avatar for Glenda Sims

Glenda Sims

Senior Accessibility Consultant, Deque
Glenda Sims is senior accessibility consultant at Deque sharing her expertise and passion for the open web with government, education and companies that range from small business to Fortune 500. Glenda is an advisor and co-founder of AIR-University (Accessibility Internet Rally) and AccessU. She serves as an accessibility consultant, judge and trainer for Knowbility, whose mission is to support the independence of children and adults... Read More →


Friday June 7, 2013 10:00am - 10:50am
Deans 1
  • Session Code A7

10:00am

Build Your Digital Writing Toolbox -C7

Writing useful and compelling digital copy is not an act of magic or divine intervention, and it's certainly not a feature of your word processor or content management system. Scott believes anyone can--and everyone should--develop a personal process to make writing easier, more enjoyable, and more successful. 

Scott's presentation breaks the unwieldy concept of "writing" down into four phases: thinking, composing, editing, and finishing. He'll demonstrate tools for managing each component and teach you when and how to use them. Add your favorite software and techniques to a personal toolbox and leave prepared to do great work on your next writing assignment. 

Note: This is not a workshop on grammar and syntax, and it's quite alright if you're not a spelling bee champ. Techniques learned in this session will make it easier to spot mistakes and patch up your writing weak spots. Anyone who has to write web, business, or informational copy on a regular basis can benefit from this talk.


Speakers
avatar for Scott Kubie

Scott Kubie

Content Strategist / User Interface Writer, Wolfram Research


Friday June 7, 2013 10:00am - 10:50am
Room 203 (Streaming Room sponsored by mStoner)
  • Session Code C7

10:00am

The Mobile Context is Dead. Long Live Mobile Contexts! -S7

Not so many years ago, prevailing wisdom extolled the uniqueness of the mobile user context. This drove the creation of curated, mobile-specific user experiences such as m-dot sites and native mobile apps. In the past couple of years, the favor of the web community has swung sharply away from these mobile-specific experiences and toward responsive web design, predicated on the idea that all users want access to the same content and functionality, organized and accessed in the same way, regardless of what device they're using. It's a compelling concept backed by smart, inventive, future-aware techniques. However, focusing on technique alone makes it easy to lose sight of the human user in the real world. We were wrong in the past to speak of the mobile context as though it were monolithic, simple, and deterministic. But we're just as wrong today to ignore the ways in which user contexts can drive meaningful differences in user needs, expectations, and behaviors. In this session, we'll examine the physical, technological, mental, and social dimensions that define a range of mobile contexts, and how they argue for a broader and more flexible approach to engaging with our users.


Speakers
avatar for Eric Kim

Eric Kim

Vice President of User Experience


Friday June 7, 2013 10:00am - 10:50am
Room 207
  • Session Code S7

10:00am

Interdisciplinary Interaction Design -T6

Interaction design has many dimensions to it. It addresses how people deal with words, read images, explore physical space, think about time and motion, and how actions and responses affect human behavior. Various disciplines make up interaction design, such as industrial design, cognitive psychology, user interface design and many others. This presentation will give the audience a starting point for creating a visual language to enhance the understanding of interdisciplinary theories within the UX and interaction design field. It will use concise descriptions, visual metaphors and comparative diagrams to explain each term's meaning, such as Affordances, Cognitive Load Theory, Signal and Cue and others. It will be a great session for people new to designing for the web, project managers, developers and other stockholders who want to brush up on the proper language of experience design. This is based on my book: www.interdisciplinaryinteractiondesign.com.


Speakers
JP

James Pannafino

Interactive Design Professor, Millersville University


Friday June 7, 2013 10:00am - 10:50am
Deans 2
  • Session Code T6

10:00am

These Are Not the Droids You Are Looking For: Becoming More Human With Social Media -M7

What makes a human? Is it empathy, passion, humor, hope? The state of being self-aware? One of these? All of these? Perhaps the bigger question to higher education's social media practitioners is how to bring humanity into their work - a field that rarely deals with human-to-human, face-to-face interaction. We know that making our online interaction "more human" can benefit our institutions and our selves in many ways, but how do we do that and maintain a semblance of professionalism? In this presentation, we'll get to the heart of what it is to be human. And humane. I'll contend that - contrary to many communication professors' assertions - SM is an interpersonal medium... provided we follow the rules of humanity in its execution. We'll discuss what interpersonal rules and best practices we should follow in order to bring SM to a more human state - one interaction at a time.


Speakers
avatar for Tonya Oaks Smith

Tonya Oaks Smith

Director of Communications, UALR Bowen School of Law


Friday June 7, 2013 10:00am - 11:50am
Room 208
  • Session Code M7

10:00am

Don’t Let the Server Have all the Fun. How Testing can Fill the Client Side with Unicorns and Rainbows. -G7

The unit testing web developer population, in general, has been growing by leaps and bounds, but, so far, those gains haven’t been as steady on the client side. I’d like to address a few of the reasons why that is, and how we can change that by unit testing our client side application code as thoroughly as possible. Most unit testing examples focus on very straightforward imperative tests. I have seen many explanations of javascript unit testing that describe how to verify the logic behind a calculator or a form validation library, but not how to test a more complex, event triggered application. I’ll walk you through a simple unit tested backbone application and explain some design tips for effectively unit testing your code along the way. After that, I will explain how to effectively mock ajax requests and trigger ajax events from your unit tests. I will also be giving an introduction to the grunt build tool. I’ll show you how to setup grunt in such a way that your test output can be easily integrated with your continuous integration suite as well as run every time you change a file. Hopefully, eventually, we’ll all be able to have the confidence inspired by the green and red lights on a build monitor, on both sides of the great http divide.


Speakers
avatar for John Paul

John Paul

VP of Engineering, Avagen Ventures


Friday June 7, 2013 10:00am - 11:50am
Room 106
  • Session Code G7

11:00am

Using HiSoftware Compliance Sheriff Effectively -A8

HiSoftware Compliance Sheriff is software being used by Penn State to help identify accessibility problems on their websites. This session will teach attendees how to use Compliance Sheriff to efficiently scan and filter results, customize checkpoints and more.

 

Specific points that will be covered include:

  • High level product walk through
  • Creating scans and interpreting scan results
  • How to scan more efficiently using different scan groups instead of scanning an entire site at once
  • Filtering results with Views
  • How to customize a checkpoint

 


Speakers
avatar for Jeff Singleton

Jeff Singleton

Senior Accessibility Consultant & Subject Matter Expert, HiSoftware
Jeff Singleton has worked in evaluating and supporting software for the last two decades. He currently works as Senior Test Manager for HiSoftware. Singleton is skilled in the use of AT software such as screen readers, assistive input devices and screen magnification for validating and testing projects. Singleton also has an in depth knowledge of accessibility requirements and guidelines such as Section 508 and the World Wide Web Consortium's... Read More →


Friday June 7, 2013 11:00am - 11:50am
Deans 1
  • Session Code A8

11:00am

How to Measure Everything: Analytics for Content Creators -C8

Are you a content creator, not a numbers person? A writer, not a web analyst? A creative person who runs away screaming whenever someone starts talking about Google Analytics? This session is for you. Assessing your content is a basic part of any content strategy, and analytics—web, social media, and otherwise—are great tools to help content creators understand how effective their content is. We’ll look at how to use the many tools at our disposal to get specific, actionable insights on your content and how to improve it. Find out the signs that show your content is doing its job, and the signs that show that things need a little work. Even if you don’t consider yourself a numbers person, you can use analytics to help you create better web and social media content.


Speakers
avatar for Michael Powers

Michael Powers

Director of Electronic Communications, Indiana University of Pennsylvania


Friday June 7, 2013 11:00am - 11:50am
Room 203 (Streaming Room sponsored by mStoner)
  • Session Code C8

11:00am

Designing for Extensibility -S8

Like the universe itself, the Internet is constantly expanding, and the devices we use to access it are multiplying by the day. It should be clear by now that our attempts to match the pace of new Internet-enabled devices is a losing battle. Keeping our footing in an ever-changing landscape requires us to embrace flux. We must plan flexible, modular solutions; with our CMSs, our code, and our designs. In this presentation we will present a new mental model for approaching design problems on the multi-device web, as well as practical applications for our designs and code. We'll look at some of the approaches we use at Bearded to help solve these problems, and how tools like Sass and Compass have helped us along the way.


Speakers
avatar for Patrick Fulton

Patrick Fulton

Front-End Developer, Bearded
Patrick Fulton is a front end developer at Bearded. He understands that the Internet, like the universe, is expanding at a startling rate, and that clean, semantic mark-up and content-driven, responsive layouts are the way forward. He believes in building sites that are device-agnostic, adapting layouts and experiences to a user's viewing environment. Patrick employs the ideals of progressive enhancement in his work. This ensures solid... Read More →
avatar for Matt Griffin

Matt Griffin

Principal, Bearded
Matt Griffin is a designer and founder of Bearded. He has a great love for letterpress printing, which he acquired while attending Indiana University in Bloomington, Indiana, where he received a BFA in Graphic Design. Matt is an avid advocate for collaboration in design, and has been published in A List Apart and .net magazine. He is one of the creators of Wood Type Revival, a successfully Kickstarter-funded project which seeks out lost... Read More →


Friday June 7, 2013 11:00am - 11:50am
Room 207
  • Session Code S8

11:00am

Learning on Demand: How the Evolution of Technology is Shaping the Future of Learning -T7

Web innovation outside of learning and development is based on a content-on-demand model. How can the learning and development industry adapt this model to create personalized, just-in-time training? What can we learn from web innovation in other industries? The speaker will challenge your thinking on this topic.


Speakers
avatar for Reuben Tozman

Reuben Tozman

CEO, Anancloud, Inc.
Reuben Tozman is the CEO of Anancloud Inc and former Chief Learning Officer of edCetra Training. Mr. Tozman has been experimenting with innovative technologies for over 15 years and has held positions in instructional design, consulting, management and operations. Mr. Tozman's interests deal with semantic web technology, xml and structured content. He often speaks at industry events, publishes articles and has most recently published the book... Read More →


Friday June 7, 2013 11:00am - 11:50am
Deans 2
  • Session Code T8

12:00pm

Lunch
Friday June 7, 2013 12:00pm - 1:00pm
Presidents Hall Penn Stater Conference Center Hotel

1:00pm

PDFs: The Evil Among Us -A9

PDF’s are everywhere – they are simple for non-web professionals to create and send to the person who does web postings. They are good for proving a particular document was in place at a specific place and time. That concludes all the good that can be associate with pdf’s. PDF’s are not section 508 compliant in all but a few instances. They possess all the SEO effectiveness as cattle grazing in the pasture. Users can’t search within them. They don’t work in browsers. They don’t work well with small screens. But they are a part of our lives. We need to change that, and we can. With real solutions, great concentration and safe in the knowledge that right is on the side of html. We will walk through the ways to effectively push-back against those who produce pdf’s for web distribution. It is important to keep in mind that we are asking for the hardest thing in the world: change. If we demand change with “because it’s better”, we will lose. We will present alternatives to pdf’s, the why’s and wherefore’s to demonstrate the gains in SEO – meaning more love for the author/subject, why the soon-to-make-landfall mobile tsunami is going to wreak havoc on those unprepared. This presentation doesn’t have the wow factor that some topics, but this is a real problem in all our lives. The wow we’re aiming for is “wow, this site is great!”


Speakers
avatar for Patrick Brown

Patrick Brown

Digital Content Manager, Purdue University


Friday June 7, 2013 1:00pm - 1:50pm
Deans 1
  • Session Code A9

1:00pm

Why #littlebigdetails Matter and What You Should Do About Them -C9

The audience, structure and often the design of university websites are 90% the same (for the most part). Although your website is probably not the sole reason students enroll, it can be a detractor. The difference between a regular site and a rememberable one is the #littlebigdetails. A lot of time is spent on the “big details” of a website, like the centerpiece image, and things that everyone expects, frankly the easy decisions. The harder, but more memorable, are the little details that make a big difference in your user's experience. Learn why these details make such a large impact and how to take a step back to discover how to add a little joy to your user experience.


Speakers
avatar for Nick DeNardis

Nick DeNardis

Associate Director of Web Communications, Wayne State University


Friday June 7, 2013 1:00pm - 1:50pm
Room 206
  • Session Code C9

1:00pm

Very, Very Blue: Usability Testing and the Penn State Website Redesign -M8

For the first time in over a decade, Penn State will launch a full website redesign in February 2013. As part of the planning and development process for this large-scale effort, a team assembled from various departments across the university has been working to incorporate a wide range of research, user feedback, and usability testing into the redesign. This presentation will step through the way research has informed each phase of this process, including early benchmarking, usability testing on the current site, card sorting during information architecture, testing and analysis of the various elements of the feature “slider” area in order to optimize the level of user engagement, clicktracking tests on wireframes and design comps, and “live wireframe” testing (at the time of this writing, the site is currently in development, and we anticipate further testing after launch). This presentation will share the unexpected and anticipated results, along with follow-up actions, throughout the development period. We’ll share testing goals, methods, and analysis, with an eye toward what attendees may want to bring back to their own work. Attendees will gain a greater understanding usability testing and the manner in which results can be applied throughout the process of website development, as well as a feel for the range of affordable usability testing resources that are available.


Speakers
avatar for Dave Housley

Dave Housley

Manager of Web Strategy, Penn State Marketing Outreach
SS

Sara Simcox

Assistant Director of Research and Planning, Penn State University


Friday June 7, 2013 1:00pm - 1:50pm
Room 208
  • Session Code M8

1:00pm

Designing the End-to-End User Experience -S9

User experience is more than designing a product interface. Designers often overlook a user's initial onboarding, user engagement and retention, virality, and creating a safe online environment. A carefully constructed end-to-end user experience builds a brand for your product and can make or break the success of your business. I've been the sole UX designer of a small startup as well as a founding member of the design team that developed Google+. This workshop will address how to build beyond interface design and develop a holistic view of what it takes to create an end-to-end user experience.


Speakers
avatar for Jessica Ko

Jessica Ko

User Interface Designer, Google Inc


Friday June 7, 2013 1:00pm - 1:50pm
Room 207
  • Session Code S9

1:00pm

Design Patterns for Mobile -T8

Understanding the usage patterns for mobile design will help U/X members of your team create experiences that leverage universal platforms. This talk will examine emerging patterns on mobile devices and how our processes will continue to evolve in creating compelling experiences in a multiscreen world.


Speakers
avatar for Jim Ferolo

Jim Ferolo

Interactive Creative Director, Bradley University
Jim Ferolo’s research and production experience has spanned the commercial, educational, and non-profit sectors after finishing a B.S. in marketing and M.F.A. in interactive and narrative design at Northwestern University. Jim is Creative Director of the Iona Group, Float Mobile Learning and Chair of the Interactive Media Department at Bradley University, and Co-Director of the New Media Center at Bradley University. His research and... Read More →


Friday June 7, 2013 1:00pm - 1:50pm
Room 203 (Streaming Room sponsored by mStoner)
  • Session Code T8

1:00pm

WordPress Themes 101 -G8

On first glance, the WordPress theme API can look like a large, unwieldy beast, but with that size and scale comes an unparallelled flexibility. During this session, we’ll run through a brief overview of the theme API and some of the handiest tips and tricks for developing your own WordPress theme. We’ll briefly review the differences between frameworks, parent themes and child themes, and how you can use each to your advantage.


Speakers
avatar for Curtiss Grymala

Curtiss Grymala

University Webmaster, University of Mary Washington


Friday June 7, 2013 1:00pm - 2:50pm
Room 106
  • Session Code G8

2:00pm

How to Use Automated Solutions to Improve Accessibility of College and University Websites and SharePoint Workspaces -A10

The university experience is now online as much as it is on campus. This presents real opportunities for students, but also challenges in ensuring the web is accessible for all. During this presentation, attendees will learn about the laws impacting web accessibility and the dangers of not complying with the changing requirements. Attendees will be presented with a real-life university case study from Purdue University Calumet that walks them through the challenges the school faced, its methodology for identifying a solution and how an automated compliance solution became central to web accessibility compliance. HiSoftware will showcase the benefits of automating compliance, how it works and present three proactive steps your organization can take to achieve web accessibility compliance.


Speakers
avatar for Jeff Singleton

Jeff Singleton

Senior Accessibility Consultant & Subject Matter Expert, HiSoftware
Jeff Singleton has worked in evaluating and supporting software for the last two decades. He currently works as Senior Test Manager for HiSoftware. Singleton is skilled in the use of AT software such as screen readers, assistive input devices and screen magnification for validating and testing projects. Singleton also has an in depth knowledge of accessibility requirements and guidelines such as Section 508 and the World Wide Web Consortium's... Read More →


Friday June 7, 2013 2:00pm - 2:50pm
Deans 1
  • Session Code A10

2:00pm

24 Hours in Photos: A Day in the Life of a “Day in the Life” -C10

In October 2012, the University of Michigan-Flint embarked on its first 24-hour photo project, collecting images by way of Twitter, Instagram, and Flickr with the hashtag #umflint24. While we weren’t the first to try and capture a “day in the life,” we had our own share of successes and challenges. In this session, I will share our inspiration, our plans, and our process. The case study will also include a breakdown of the 24 hours, the technical hurtles we encountered throughout the day, the results, and the lessons we learned for the future.


Speakers
avatar for Alaina Wiens

Alaina Wiens

Social Media Specialist, University of Michigan-Flint
After more than a decade of work in event planning, donor relations, writing, and marketing inside and out of higher education, Alaina has immersed herself into the realm of digital and social media. She is currently at the University of Michigan-Flint, where she has worked to develop and implement a social media strategy across multiple channels. She is dedicated to all things social media, as well as content strategy, web project... Read More →


Friday June 7, 2013 2:00pm - 2:50pm
Room 206
  • Session Code C10

2:00pm

Can I Talk You Out of a Facebook Page? -M9

Facebook is not a good marketing tool for your department, group, major or college. It might not even be a good marketing tool for your school, buit I won't talk you out of that one. Your music department Facebook page, with posts about the next concert, is being ignored by the minuscule percentage of people who even see the post. There's a better way, and it involves thinking about Facebook differently. Instead of building communities from scratch, leverage the student communities to spread your department news.


Speakers
MH

Matt Hames

Manager, Media Communications, Colgate University


Friday June 7, 2013 2:00pm - 2:50pm
Room 203 (Streaming Room sponsored by mStoner)
  • Session Code M9

2:00pm

Your Images are Weighing You Down: Optimization for a Better UX -S10

You have your ideal website conceptualized and built, but you find that the page load time is rather long. How could this be? Well, did you optimize your images? No? Then your images are weighing you down! In this presentation, the importance of optimizing images and its effect on the UX on desktop and mobile devices as well as a brief overview of basic optimization techniques will be discussed. In addition, the session will explore popular tools for testing page load time.


Speakers
avatar for Timothy D'Agostino

Timothy D'Agostino

Manager, Marketing & Communications, Penn State University
Designer. Communicator. Higher ed enthusiast. Loves to learn. Finds comfort in visual consistency. Always seeking ways to streamline and improve processes.


Friday June 7, 2013 2:00pm - 2:50pm
Room 207
  • Session Code S10

2:00pm

Mobile Warming: A New Approach To Student Engagement -T9

It¹s no surprise that the students sitting in the back row with their cell phone in hand, probably aren¹t following along. We can¹t be certain if they are taking notes, texting that cute girl in the next row, or contemplating their next Facebook status. Regardless of their intent, these students carry with them the technology and social connections necessary to engage each other in meaningful discussion. This presentation will explore the development of new mobile applications designed to take advantage of the mobile and social technologies students are already using. A growing interest in connection and conversation creates new opportunities to engage students both in and out of the classroom - not by creating new destinations, but by taking the conversation to where they already live.


Speakers
avatar for Kyle Bowen

Kyle Bowen

Director of Informatics, Purdue University
Kyle Bowen is director of informatics at Purdue University, where he leads a technology group focused on creating innovative tools for teaching and learning. Kyle recently co-founded Skyepack, a new technology startup that provides mobile platforms for delivering interactive learning. A relentless pursuer of technologies that hack the classroom, Kyle is also a regular speaker on educational technology - publishing his presentation art at... Read More →


Friday June 7, 2013 2:00pm - 2:50pm
Deans 2
  • Session Code T9

3:00pm

Know Your Role: Building in Accessibility Throughout Your Project's Lifecycle -A11

Often, people consider accessibility after completing an IT project, but this method is generally more costly and time-consuming, and you may lack sufficient resources. Learn a different way to implement accessibility in your project's lifecycle, using a role-based approach. We can change how we incorporate accessibility in IT projects' lifecycles, by assigning responsibilities to each role involved. When we determine accessibility responsibilities for project managers, designers, developers, usability and accessibility specialists, etc., everyone is accountable and one person doesn't have the oft impossible task of "accessifying" projects. Otherwise, sometimes: * People wait until an IT project is complete before they consider accessibility. * The accessibility team--sometimes one person--has to test projects without consulting people with disabilities to see if they can use the project successfully. * Projects go over budget because of extra time and work needed to re-develop their foundations, due to late planning. * The team slates projects for remediation, yet never implement fixes because accessibility is an unprioritized afterthought. * Projects fail because they're unusable liabilities. Each person can prevent these and other mishaps through careful planning and knowing one's accessibility role.


Speakers
avatar for Angela Hooker

Angela Hooker

Senior Accessibility Consultant, Cascades Technologies, Inc.


Friday June 7, 2013 3:00pm - 3:50pm
Room 203 (Streaming Room sponsored by mStoner)
  • Session Code A11

3:00pm

Promoting Research Online: Dispatches from a Research Center -C11

Two Penn State staff members from the Methodology Center discuss how they overhauled their center’s website to improve the user experience including usability, content layout, and content quality. In one year, they increased Center web traffic by 100% and the number of the site’s registered users by 60%. Topics SETTING GOALS AND FOSTERING BUY-IN FROM RESEARCHERS. The Methodology Center created a comprehensive dissemination plan based on two theoretical models to guide all online dissemination. The two models, Diffusion of Innovation (Dearing, 2009) and Stages of Change (Prochaska, Di Clemente, & Norcross, 1992), will be discussed as well as how these models led to buy-in at the Center. We will then discuss how to work with a diverse group of researchers based on their personality and personal style. CREATING AND ORGANIZING CONTENT. We will discuss how usability testing 1) allows user experience to guide site design 2) challenges preconceived notions of the project team 3) provides data that can help remove obstacles created by ego or reluctance to listen to people without PhDs. (How to do usability testing will not be the focus.) Also discussed, the difference between science writing and scientific writing and where each should appear on the website. PROMOTING CONTENT. The pros, cons, and applications of online tools are discussed including email newsletters, Wikipedia, Facebook, YouTube, podcasts, and giveaways/contests. Emphasis on calling an audience to action. ANALYTICS. The use and organization of Facebook statistics and Google analytics will be discussed for tracking impact.


Speakers
SS

Stef Seasholtz

Multimedia Specialist, The Methodology Center (college of HHD, Penn State)
AW

Aaron Wagner

Science Writer, The Methodology Center (college of HHD, Penn State)


Friday June 7, 2013 3:00pm - 3:50pm
Room 206
  • Session Code C11

3:00pm

We Made This: Curating Community Content - M10

The brand of an institution isn’t just defined by what the institution says. In fact, the community surrounding an institution generally has better stories to tell, and sometimes better methods of telling them. Because of this, brands don’t want to drive entire conversations, but merely create the stage for these conversations to take place. Through collective efforts, you, too, can authentically share your institution’s story. In this session, we’ll explore * listening on social channels, * curating authentic voices, * methods and strategies for recruiting and sharing community content, * measuring and gauging your “returns” -- on your community and on engagement, experience, and emotion -- and * showcase examples of taking curated content to the next level.


Speakers
avatar for Rob Engelsman

Rob Engelsman

Community Manager, Huge
avatar for Ma'ayan Plaut

Ma'ayan Plaut

Social Media Coordinator, Oberlin College


Friday June 7, 2013 3:00pm - 3:50pm
Room 208
  • Session Code M10

3:00pm

Integrating with ANGEL -G9

Penn State has many excellent learning tools that faculty and students use in their coursework. Unfortunately, usage has been limited by the difficulty in integrating tools with Learning Management Systems (LMS) such as ANGEL, Blackboard, D2L, etc. Many vendors have recently expanded their support for the IMS Learning Tools Interoperability (LTI) standard which makes integration much easier. Integration between two LTI compliant systems now takes minutes and can be done by LMS administrators. Pilots are already underway with Panopto (http://capture.psu.edu/) and YouSeeU (http://www.youseeu.com), with others being planned: i.e., Piazza (https://piazza.com/why-piazza-works) and VoiceThread (http://voicethread.psu.edu/). This presentation will cover the basics of LTI and educate users on what they can do to get their learning tool into ANGEL(or any LMS).


Speakers
AF

Andy Fisher

Team Lead, .NET Development Group, AIS/ITS/PSU
TO

Terry O'Heron

Program Manager, TLT/ITS/PSU


Friday June 7, 2013 3:00pm - 3:50pm
Room 106
  • Session Code G9

3:00pm

Digital Kids on Branding, Privacy and Technology Bias -S11

Kids are growing up in a world filled with ubiquitous mobile devices and access to the world's knowledge literally at their finger tips. We are seeing students who are mobile and connected. Tech-savvy kids are growing up to be tech-savvy college bound teens who are connected, social and will bring with them a new paradigm of gesture bias and interaction preferences with technologies, media and privacy. This cohort will break down the traditional ideas of branding, marketing and personal privacy and continue in their dependence on online information and social media. How will this bias for gesture/touch over mouse/keyboard influence the adoption of technology in schools as this generation moves through the educational system? What will the impact of this cohort be on college and universities in the next five to eight years? How will the classroom and teaching change? How will your institution adapt and change to meet the new expectations of the digital kids? Findings from 1.5 year study include looking at gesture technology bias, form factor, device weight and thumb input and design patterns. Experience Level: Beginner/Intermediate - Assumes no prior knowledge of topic. Prerequisite Knowledge: Must have some experience with either designing and creating websites or website content development. Skills/Knowledge Gained: Attendees will learn about the impact of technology biases and the growing role the mobile web will have on their organizations.


Speakers
avatar for Andrew Smyk

Andrew Smyk

Program Coordinator, Sheridan College


Friday June 7, 2013 3:00pm - 3:50pm
Room 207
  • Session Code S11

3:00pm

Are UXperienced? -T10

Let’s be honest -- User Experience (UX) has become this year's new black. What is it? How do I get it? Is UX the same thing as UI? How do I know if I have it? This session will address Usability, Information Architecture and User Experience Design. We'll discuss just how important UX and UI is, how to recognize it, and how to test your site to see if you have it -- and how you can make it better. We'll explore examples of the good, the bad, and the ugly in User Experience, and identify tools you can incorporate into your web toolkit that will help make UXperienced, too.


Speakers
avatar for Robin Smail

Robin Smail

UX Designer, TLT Studio, Penn State
An authentic voice who is never afraid to dissent. Powerful observer. Loves to try things a different way. Enthusiastic in that infectious way that you can't escape. UX designer. Technology advocate. People person. | | Specialties: User experience, UX design, usability, emerging technologies, community engagement, branding, social networking, passion.


Friday June 7, 2013 3:00pm - 3:50pm
Deans 2
  • Session Code T10

4:00pm

EPUB3: the Emerging Standard for Accessible eBooks -A12

EPUB3 is the emerging standard format for accessible ebooks. It is based on the technologies you already know - HTML5, CSS3 and JavaScript, with a little XML to glue the books together. The format is supported by all ebook readers except the Kindle, which uses the closely related, proprietary Kindle format (and can be automatically converted from EPUB format). We will take a deep dive into the EPUB3 format and review some of the tools used to create and publish modern ebooks.


Speakers
avatar for Christian Vinten-Johansen

Christian Vinten-Johansen

IT Manager, ITS/TLT


Friday June 7, 2013 4:00pm - 4:50pm
Deans 1
  • Session Code A12

4:00pm

People are Talking: How to Get Users to Participate, Not Just ‘Spectate’ -M11

Through colorful, been-there-done-that examples that worked successfully for Elizabethtown College, Donna Talarico will show you ways to increase audience engagement on Facebook, Twitter and Instagram. From building a student social media street team and welcoming students back to campus with a 30-day Instagram photo challenge to an interactive grassroots “Tag! You’re It!” campaign during the 2012 Homecoming and Family Weekend and many things in between, you will learn how to use your audience to get inspiration, create conversations and grow your following and engagement. She will also share tools and tidbits she uses to help streamline process with other elements, including web, print and in-person.


Speakers
avatar for Donna Talarico

Donna Talarico

Integrated Marketing Manager, Elizabethtown College


Friday June 7, 2013 4:00pm - 4:50pm
Room 203 (Streaming Room sponsored by mStoner)
  • Session Code M11

4:00pm

Asynchronous Javascript - Callbacks Are So Old School -G10

Javascript developers can’t get enough of callbacks. It’s been our tried and true workhorse when dealing with asynchronous code since the dawn of ajax and the rise of jQuery. With the advent of nodejs, we’ve taken things to the extreme. Now, if we want to make a database query, respond to a web server request, or make a rest call to a web service, we need deeply nested callbacks in order to achieve what we need. In time, this phenomenon becomes the pyramid of doom, where we need 500 character of horizontal screen width to read all of our code. The issue here isn’t that we are using asynchronous code, but rather that we aren't using the best design pattern for the job. I’d like to talk through a relatively new paradigm for control flow in javascript, the deferred. Using this technique, you can develop an much more straightforward asynchronous javascript application. Not only is it a way to remove the need for callbacks, but it opens a door to new design possibilities, without the complexity of continuation passing style. Rather than passing all of our callbacks as arguments, we will take a higher level, and more functional approach, by creating a system that expects promise objects to eventually produce data, and we manipulate that data expecting that it will exist in the future.


Speakers
avatar for John Paul

John Paul

VP of Engineering, Avagen Ventures


Friday June 7, 2013 4:00pm - 4:50pm
Room 106
  • Session Code G10

4:00pm

A University-Wide Responsive Redesign -S12

In September of 2012, Drexel University launched a responsive redesign of its "core" university website, which is managed with the SiteCore content management system. In a staged approach, administrative departments and research micro-sites are being migrated to a companion responsive template that closely matches the navigational patterns and branding of the the core site. When complete, this process will present a seamless user experience as traffic flows between the large universe of Drexel web presences, whether it is a smartphone, tablet, or a variety of desktop platforms. This presentation will cover both technical (HTML and CSS) and organizational challenges and opportunities, especially the matrix team of outside consultants, content producers, front-end web developers, and cms specialists that made success possible.


Speakers
avatar for Robert Goldberg

Robert Goldberg

Director of Web Communications, Drexel University


Friday June 7, 2013 4:00pm - 4:50pm
Room 207
  • Session Code S12

4:00pm

MOOCs and the User Experience -T11

Over the past year, MOOCs (Massive Open Online Courses) have captured the attention of educators across the world. Many higher education institutions, including Penn State, are partnering with organizations like Coursera, Udacity, and edX to develop and deliver courses intended to serve tens of thousands of students simultaneously. While Penn State has been developing online courses for over 15 years, MOOCs provide new challenges due to their scale. Video-based instruction, peer assessment, and large-scale social learning must work flawlessly with little or no instructor intervention. Imagine a technical glitch or poorly designed interface multiplied by 50,000 students! Sound pedagogy combined with novel user experience design are essential to making a successful MOOC. In this presentation a group of experienced instructional designers and educational technologists will deconstruct MOOCs from a variety of providers and examine what works, what doesn't, and suggest strategies for designing compelling and intuitive educational experiences at massive scale.


Speakers
avatar for Gary Chinn

Gary Chinn

Instructional Designer, Penn State
KM

Kate Miffitt

Instructional Designer, Education Technology Services, Penn State
avatar for Chris Millet

Chris Millet

Assistant Director, Education Technology Services, Penn State


Friday June 7, 2013 4:00pm - 4:50pm
Deans 2
  • Session Code T11